Marketing leader with 15 years of experience driving growth through web development, paid media, content, PR, and analytics. Passionate about storytelling, community building, and strategic communications. Proven ability to lead teams through change and deliver data-driven, impactful marketing solutions.
Career Highlights:
Enhanced the user experience for a healthcare company serving millions, streamlining access to care and improving outcomes for patients.
Designed and launched a comprehensive digital experience for a national nonprofit, including a content strategy and marketing plan that achieved a 300% ROI and raised millions for cancer research.
Co-founded a thriving events company that continues to grow and succeed today.
Developed a strategic marketing and communication plan to restore community trust for an animal welfare nonprofit recovering from a crisis, resulting in increased donations and pet adoptions.
Skills
Tools & Technologies: Adobe Creative Suite, Asana, Blackbaud, Canva, Chamaileon, Classy, ClickUp, Constant Contact, CSS, Framer, FundraiseUp, Google Analytics, Google Ads, Google Looker Studio, Google Search Console, Google Tag Manager, HTML, LinkedIn Ads, MailChimp, Microsoft Ads, Meta Ads, Salesforce, Salesforce Marketing Cloud, Webflow, WordPress.
Professional Skills: analytics & reporting, brand development, budgeting, campaign execution, content creation, content strategy, conversion optimization, copywriting crisis communication, cross-departmental collaboration, customer journey mapping, customer segmentation, data analysis, digital advertising strategy, donor acquisition & retention, email marketing, fundraising innovation, growth marketing, leadership, media relations, marketing automation, market analysis, paid media, paid social, project management, SEO strategy, social media growth, storytelling, team management, UX/UI optimization, web development.