Email Marketing Revamp For CliqStudios
When CliqStudios brought me on as a contractor in April 2024, they were looking for a fresh perspective and expertise to overhaul their email marketing program. Over the course of my contract, I helped them transform their email strategy, delivering measurable results and building a foundation for long-term success.
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8 min read
A System Ready for Change
CliqStudios was well-known in the cabinet industry, but their email marketing wasn’t keeping up. Emails didn’t work well on phones, automated messages felt scattered, and the calls-to-action weren’t encouraging customers to take the next step. To fix this, I created a plan to rebuild and improve their entire email system.
Making Emails Work Everywhere
My first goal was to make sure every email looked good and worked well on any device, especially phones. Using Chamaileon, I built templates that were simple, clear, and visually appealing. Each design focused on being easy to read, with strong and inviting calls-to-action. Weekly promotional emails became fresh and interesting, instead of repetitive and sales-focused.
Fixing Automated Email Flows
I also reorganized and improved their automated email sequences. One of CliqStudios’ key offerings is free cabinet designs, and we used this as a central value proposition to create a more effective email flow. The new sequence kept customers engaged by providing relevant information at each stage of their journey, guiding them smoothly through the decision-making process. These updates made the customer experience feel seamless and purposeful.
From Design to Launch
I worked with a team in Marketo to put the new templates and workflows into action. I also made sure the system was easy for the CliqStudios team to use, so they could keep creating and sending campaigns after my work was done.
Seeing Real Results
The changes I made had an immediate effect. More people opened the emails, clicked on links, and ultimately, cabinet sales went up. These results showed just how important it is to have emails that are both well-designed and customer-friendly.
What I Learned
Working with CliqStudios showed me the importance of crafting emails that guide users through their journey, reminding them of the value offered and encouraging them to take the next step. By combining clear designs with purposeful messaging, we created stronger connections with customers. This project reinforced that effective marketing is about building trust, keeping people engaged, and helping them move forward with confidence.